Making cross border e-commerce child’s play
The Entertainer is the biggest independent toy retailer in the UK, with over 100 toy shops on the high street. Its fast growing e-commerce business has expanded sales across Europe. They chose Asendia to benefit from our Goods parcel service range, including Standard and Premium options.
As one of the largest toy retailers in the UK with an average of one new store opening every month, the company has firm core values:
- It tithes its profits via its charitable wing, The Grant Foundation, named after its founders
- It doesn’t trade on a Sunday, it only sells toys with real play value
- It seriously recycles
Whilst The Entertainer has a profitable business in its shops, it has a fast-growing, multichannel operation – 20% of its total sales are now made via its website, www.thetoyshop.com. Whilst sales are growing in France and Germany, the company plans to tap more markets in Europe, both east and west, through its online business.
The Entertainer first came to Asendia in 2012, at present they require efficient cross-border mailing fulfilment services for its French customers with whom they want to be seen as local. Being something of a seasonal business, The Entertainer was looking to have more control on the logistics of its business at peak times.
Asendia offered Priority Mail and Colissimo, a French parcel delivery service. Colissimo is the market leading solution in France and is provided by La Poste, one of Asendia’s founding partners.
Asendia manages the whole distribution, tracked and non-tracked, for their French customers. Colissimo has a number of delivery options that are a ‘must have’ in France and it has excellent brand recognition, therefore The Entertainer experiences less complaints, they have happier customers and are already looking at using further Asendia services. We work very closely operationally for the peak season and furnish The Entertainer with a personalised collection plan to meet their needs.