How to Minimise E-commerce Returns – 5 Key Questions
What is the true rate of online returns around the world?
Stylemybedroom.com is a UK based online retailer, which sells bedroom and household interiors; e.g. duvets, bed sets, bath sets and curtains. What started life as a part time venture by an entrepreneur, with a passion for the industry, has proven a success with both domestic and international customers, quickly becoming one of eBay's top sellers.
Since its launch in 2011, StylemyBedroom.com has sold predominantly through its UK eBay store. For the small number of international orders the business was initially using a range of different carriers. "I was frustrated with alternative delivery partners," explained Shaz Husain, managing director of StylemyBedroom.com. "Often the cost of delivery would be more than the cost of the actual item".
However, as the business grew it started to receive an increasing number of requests for orders from customers outside of the UK. In order to expand StylemyBedroom.com's international presence the business needed a delivery partner that would allow shipping to various worldwide destinations, but also have the ability to integrate the service into new lanes as demand for the business' products grew.
Since partnering with Asendia we have seen a four fold increase in international sales and profit. Previously we were shipping internationally, but on a much smaller scale. Certain products we sell have a specific appeal to international markets so being able to ship them quickly is important. Reliability is also key, and since partnering with Asendia we have also seen a reduction in the amount of customer queries regarding the tracking of their order.
Returns can be the surprise drain on resources that many e-commerce businesses simply don’t see coming. According to Invesp, around 30% of all…